Guide
Rolex nicknames are playful, often community-driven labels given to specific models or variations, making them easier to remember than reference numbers. A “funny Rolex name” might be something like the “Hulk” or “Smurf,” inspired by colors, pop culture, or even superheroes.
The term “Rollie,” on the other hand, is a casual slang nickname for the brand itself, popularized by music and street culture. For southpaw collectors, the left-handed Rolex GMT-Master II is nicknamed the “Destro,” meaning “right” in Italian, since it’s meant to be worn on the right hand. Keep reading to learn more about famous Rolex monikers in 2025.
Why Rolex Nicknames Exist
Rolex watches are officially identified by their reference numbers, but these long numerical codes can be difficult to remember. To make them more approachable, the watch community—collectors, enthusiasts, and even dealers—began creating nicknames for specific models and variations.
These nicknames often draw inspiration from unique features (like dial colors, bezels, or celebrity associations) and serve two purposes:
- Memorability: It’s far easier to recall “Pepsi” or “Batman” than a six-digit reference number.
- Community Identity: Nicknames reflect the shared culture of collectors and enthusiasts, strengthening the storytelling and recognition around each model.
In short, Rolex nicknames transform technical references into familiar, character-rich terms that resonate across the global watch community.
Origins of Rolex Nicknames
Nicknames became especially popular in the late 20th century as Rolex collecting shifted from being a niche pursuit to a mainstream passion. With the rise of online forums such as Rolex Forums, TimeZone, and later platforms like Watchuseek and Instagram, enthusiasts began using playful shorthand to describe models.
These names caught on quickly in collector communities, then spread to the broader luxury watch world, even influencing how some dealers and auction houses marketed watches. Several factors fueled the popularity and adoption of Rolex nicknames:
- Pop Culture Influence: Some Rolex models earned nicknames from their appearances in movies or TV shows.
- Famous Wearers: Celebrities and public figures helped cement nicknames.
- Unique Design Traits: Many nicknames stem from distinct colors or features that set a watch apart.
- Collector Communities as Drivers: Forums and collector circles acted as breeding grounds for these nicknames. Once a clever term gained traction in discussions, it spread across blogs, YouTube reviews, and eventually dealer listings, solidifying its place in Rolex vocabulary.
In short, Rolex nicknames emerged as a community-driven solution to complex reference numbers, then evolved into a blend of storytelling, pop culture, and design shorthand that continues to shape how enthusiasts and collectors talk about Rolex today.
Categories of Rolex Nicknames
Rolex nicknames often fall into three broad categories: pop culture and celebrity associations, color-based references, and design or feature-driven terms. This section provides details on the groups and Rolex nicknames every serious watch collector should know.
Pop Culture & Celebrity-Inspired Rolex Nicknames
Paul Newman – Daytona ref. 6239 (Exotic Dial)
Paul Newman, American actor, philanthropist, and race car driver, became an icon of cool both on screen and in the racing world. His image in the 1970s often showed him wearing his Daytona with the exotic dial variant.
The “Paul Newman Daytona” refers to the Daytona models (refs. 6239, 6241, 6262, 6263, 6264, and 6265) with Art Deco-style subdials. These dials were initially unpopular, but Newman’s consistent wear catapulted them into legendary status.
Pussy Galore – GMT-Master ref. 6542
Pussy Galore, played by actress Honor Blackman, is the unforgettable Bond girl in the 1964 James Bond film Goldfinger. Her character, a skilled pilot, is remembered for her toughness and charisma. In the film, Pussy Galore wore the GMT-Master ref. 6542 with its iconic bakelite bezel. Collectors adopted her name for this early GMT-Master reference.
Steve McQueen – Explorer II ref. 1655
Steve McQueen, nicknamed the “King of Cool,” was a legendary American actor known for roles in Bullitt and Le Mans. Although he never actually wore the Explorer II ref. 1655 (he was more often photographed with a Submariner), the misattribution stuck. The ref. 1655, with its orange 24-hour hand and distinctive dial, is still widely called the “Steve McQueen Explorer.”
John Mayer – Daytona ref. 116508 (Green Dial)
John Mayer, Grammy-winning musician and watch collector, is regarded as one of the most influential voices in modern watch collecting. He frequently showcased his yellow-gold Daytona ref. 116508 with a striking metallic green dial, which quickly became associated with him. Prices skyrocketed after collectors dubbed it the “John Mayer Daytona.”
James Bond – Submariner ref. 6538
James Bond, Ian Fleming’s suave British spy, became synonymous with luxury, gadgets, and refined masculinity. Sean Connery, playing Bond in Dr. No (1962), wore the Rolex Submariner 6538. It became known as the “James Bond Submariner” due to its cinematic debut, complete with an oversized crown and lack of crown guards.
Clint Eastwood “Root Beer” – GMT-Master Two-Tone
Clint Eastwood, iconic actor and director known for Dirty Harry and The Good, the Bad and the Ugly, was often photographed wearing his two-tone brown-and-gold GMT-Master. This particular two-tone GMT earned the “Root Beer” nickname due to its soda-colored bezel. But because Eastwood wore his so often, it also became known as the “Clint Eastwood GMT.”
Jean-Claude Killy – Triple Calendar Chronographs
Jean-Claude Killy, a French Olympic skiing champion, became a Rolex ambassador in the 1960s. The Rolex triple calendar chronographs (refs. 4767, 5036, 6036, and 6236) are nicknamed “Jean-Claude Killy” due to his association with the brand during the era when these models were relevant.
Bao Dai – Rolex Day-Date 6062 (One-of-a-Kind)
Bao Dai was the last emperor of Vietnam, ruling during the tumultuous mid-20th century. Known for his refined taste, he had a penchant for luxury items. His personal Rolex Day-Date was a unique piece: yellow gold case, black dial, diamond indices, and diamond markers at 2, 4, 8, 10, and 12. This one-of-one watch became known as the “Bao Dai Rolex.”
John Player Special – Daytona ref. 6241
John Player Special was a British tobacco brand that sponsored Formula 1 in the 1970s, famously with its black-and-gold livery on Lotus race cars. The Daytona ref. 6241 with black dial and gold subdials resembled the black-and-gold Lotus cars, earning it the “John Player Special Daytona” nickname.
Color-Inspired Rolex Nicknames
Pepsi – GMT-Master (Red/Blue Bezel)
Pepsi is one of the world’s most iconic soda brands, instantly recognizable for its red, white, and blue logo. The GMT-Master’s bi-color red-and-blue bezel, first introduced in 1955 on ref. 6542, mirrored the Pepsi color scheme. The name “Pepsi GMT” stuck, becoming one of Rolex’s most famous nicknames.
Coke – GMT-Master II (Black/Red Bezel)
Coca-Cola, Pepsi’s rival, is synonymous with its red branding. It was invented in 1886 by Dr. John Pemberton in Atlanta, Georgia. Originally marketed as a medicinal tonic, it quickly transformed into one of the world’s most popular soft drinks. Its branding is anchored in its red and white logo and advertising slogans like “Open Happiness” and “It’s the Real Thing.” The brand has become synonymous with refreshment, nostalgia, and Americana.
The GMT-Master II with black and red bezel (refs. 16760, 16710) reminded collectors of Coca-Cola’s color palette. They quickly associated the bezel’s half-black, half-red colorway with Coca-Cola branding. The dark black resembles the soda, while the bold red mirrors Coca-Cola’s iconic logo color. Naturally, it became known as the ‘‘Coke GMT.’’
Root Beer – GMT-Master (Brown/Gold Bezel)
Root beer is a sweet, carbonated soft drink that originated in North America, traditionally made with sassafras root or sarsaparilla as the main flavoring. It has a foamy, caramel-brown appearance and is often associated with classic Americana — diners, soda fountains, and frosty mugs filled with creamy, frothy foam. Some brands even serve it as a float with vanilla ice cream.
Rolex GMTs with brown-and-gold bezels (refs. 1675/3, 16753, 16713, and 126711CHNR) became nicknamed “Root Beer.” Clint Eastwood famously wore one, reinforcing its pop culture presence.
Batman – GMT-Master II (Black/Blue Bezel)
Batman, the DC Comics superhero, is known for his dark blue and black costume, symbolizing stealth and mystery. Unlike most superheroes, he has no superpowers. Instead, he relies on his intellect, detective skills, physical conditioning, martial arts mastery, and a vast arsenal of gadgets. The mysterious allure reflects in the Rolex GMT named after him.
The GMT-Master II ref. 116710BLNR, with its blue and black bezel, earned the “Batman” nickname for its color match to the Caped Crusader’s palette. It was the first Rolex to feature a two-tone Cerachrom (ceramic) bezel, in black and blue.
Batgirl – GMT-Master II on Jubilee (Black/Blue Bezel)
Batgirl, DC’s female counterpart to Batman, is often portrayed with a similar but sleeker costume. She’s portrayed as resourceful, intelligent, and fiercely independent. Unlike Batman, who is driven by trauma, Batgirl symbolizes optimism and agency—she chooses to become a vigilante to improve her city, not out of compulsion. She’s also one of the most empowering female figures in superhero lore.
When Rolex released the same black/blue GMT bezel on a dressy Jubilee bracelet (ref. 126710BLNR), collectors differentiated it from the original “Batman” with a sporty Oyster bracelet by calling it the “Batgirl.”
Sprite – GMT-Master II (Black/Green Bezel)
The Sprite soda brand was created by The Coca-Cola Company and first introduced in West Germany in 1959 under the name Fanta Klare Zitrone. Its visual identity has always centered around its bright green color scheme (green bottles, green-dominant logos) with touches of yellow to emphasize its lemon-lime flavor. The use of bubbling, fizzy motifs in advertising reinforced its association with energy and youth.
The GMT-Master II ref. 126720VTNR, with its black and green Cerachrom bezel insert, was immediately dubbed the “Sprite” upon release in 2022. This striking green—paired with the black—mirrors Sprite’s green brand identity, while the black balances it, much like the contrast between Sprite’s bold lemon-lime taste and its sharp carbonation.
Blueberry – GMT-Master (All-Blue Bezel)
Blueberries are small, deep-blue fruits, visually linked to the color tone of this bezel. Their deep, saturated blue is rare in the natural food world, making them stand out. Their color has become symbolic of freshness, uniqueness, and even exclusivity.
The rare all-blue bezel GMT-Master ref. 1675, originally produced in the 1970s, became known as the “Blueberry.” It’s one of the most collectible GMT variants. Just as blueberries were once considered seasonal and scarce outside their native regions, the Blueberry GMT is one of the rarest bezel variants. Blueberry inserts were made in small runs.
Hulk – Submariner (Green Dial + Bezel)
The Hulk, Marvel’s green superhero, is massive and powerful, instantly associated with strength and vivid green color. He came to be when Dr. Bruce Banner, a brilliant physicist, was accidentally exposed to gamma radiation during an experiment gone wrong. This transforms him into the Hulk whenever he becomes angry or stressed.
The Submariner ref. 116610LV, with its green dial and green ceramic bezel, earned the “Hulk” nickname due to its bold, oversized presence and green-on-green scheme.
Kermit – Submariner 16610LV (Green Bezel)
Kermit the Frog, the beloved Muppet character, is famous for his cheerful green appearance. He’s one of the most beloved puppet characters in entertainment history. He’s known for his kind, gentle, and sometimes exasperated personality. Despite being surrounded by chaos from fellow Muppets like Miss Piggy, Fozzie Bear, and Gonzo, he often plays the calm, rational leader.
The Submariner ref. 16610LV, released in 2003 for the Submariner’s 50th anniversary, had a green aluminum bezel paired with a black dial, leading collectors to nickname it “Kermit.”
Starbucks / Cermit – Submariner 126610LV (Black Dial + Green Bezel)
Starbucks is recognized globally for its unique logo and brand identity. Its logo features a green twin-tailed siren (mermaid), a symbol derived from 16th-century Norse woodcuts. The brand deliberately chose green as its core color to evoke freshness, growth, and harmony. “Cermit” is a collector play on “Ceramic Kermit.”
The updated Submariner 126610LV, with a green Cerachrom ceramic bezel and black dial, launched in 2020. Its combination of green and black was compared to Starbucks branding, while others coined “Cermit” since they viewed it as a modern evolution of the Kermit with its ceramic material.
Smurf – Submariner 116619LB (White Gold, Blue Dial + Bezel)
Smurfs are small blue-skinned cartoon characters from Belgian comics, globally popular since the 1950s. They typically wear white trousers and hats and live in mushroom-shaped houses in the enchanted Smurf Village, led by Papa Smurf, the wise elder with a red outfit and beard.
The Submariner ref. 116619LB-0001, made in white gold with a full blue dial and Cerachrom ceramic bezel insert, was quickly nicknamed the “Smurf” because of its deep blue look.
Bluesy – Submariner Two-Tone (Blue Dial + Bezel)
“Bluesy” is a playful reference to the strong blue presence, as well as the musical style “blues.” The Submariner two-tone steel-and-yellow gold models with blue dials and bezels (e.g., refs. 16613 and 116613LB) are affectionately called “Bluesy.”
Rainbow – Daytona (Gem-Set Multicolor Bezel)
Rainbows symbolize colorful diversity and brilliance. The Daytona Rainbow (refs. 116598, 116599, 116595) features multicolored sapphire-set bezels, reminiscent of a rainbow arch. One of Rolex’s flashiest designs, its nickname is literal.
Cookie Monster – Submariner 126619LB (Blue Bezel + Black Dial)
Cookie Monster, a Sesame Street character, has bright blue fur, googly eyes, and a large mouth constantly filled with crumbs. He’s endearingly childlike, enthusiastic, and famously obsessed with cookies. His insatiable appetite often leads him to devour not just cookies but almost anything in sight. His catchphrases “Me want cookie!” and “Om nom nom nom” have become cultural trademarks.
The Submariner ref. 126619LB in white gold with a blue Cerachrom ceramic bezel insert and black dial drew comparisons to Cookie Monster’s iconic coloring.
Rolex Ice
In contemporary slang, “iced” means covered with diamonds or gemstones, giving a frozen, sparkling appearance like crystallized ice. Collectors and rappers (Jay-Z, Drake, and others) often call diamond-encrusted Rolexes “iced Rolexes” or simply “Ice.”
These can be factory-set by Rolex (such as the GMT-Master II 40 ref. 116769TBR, or the Pearlmaster series), or aftermarket customized with diamonds on the dial, bezel, and bracelet.
Design & Feature-Based Rolex Nicknames
Panda – Daytona (White Dial with Black Subdials)
Named after the giant panda bear, instantly recognizable with its white face and black eyes/ears. Daytona models (both vintage and modern) with white dials and black subdials resemble a panda’s face. Hence, they’re called “Panda Daytonas.”
Reverse Panda – Daytona (Black Dial with White Subdials)
A simple inversion of the Panda’s color scheme. Daytonas with black dials and contrasting white subdials are nicknamed “Reverse Panda.”
Nipple Dial – Vintage GMTs & Sea-Dwellers
The nickname comes from the shape of the applied domed and protruding gold hour markers, which resemble small nipples. It’s found on vintage GMT-Master refs. 1675/3 and early Sea-Dwellers, the protruding indices gave rise to this quirky nickname.
Stella Dial – Vintage Day-Dates
“Stella” refers to lacquer dials made in bright colors (red, pink, turquoise, yellow). These were marketed mainly in the Middle East and Asia in the 1970s. Their glossy, enamel-like appearance and rarity make them prized collectibles, known simply as “Stella Dials.”
Sigma Dial – Watches with Gold Indices
Small sigma (σ) symbols at 6 o’clock indicate that the markers and hands are made of solid gold. Collectors call such dials “Sigma Dials,” a reference to the symbols themselves.
Solo – Early Daytona ref. 6239
It’s called “Solo” because only the word “Rolex” appears on the dial, without “Cosmograph” or “Daytona.” This rare dial configuration makes the early ref. 6239 Daytona known as the “Solo.”
Stelline – Vintage Rolex with Star-Shaped Indices
“Stelline” means “little stars” in Italian. Vintage Rolexes (notably ref. 6062) with star-shaped indices are nicknamed “Stelline.”
Underline Dial – Tritium Transition
In the early 1960s, Rolex moved from radium to tritium lume. A small underline beneath “Swiss” marked this transition. Collectors dubbed these transitional models “Underline Dials.”
Exclamation Point Dial – Lume Dot at 6 O’clock
It’s a lume dot beneath 6 o’clock that resembles an exclamation mark. It’s found on early 1960s Rolex models, hence the “Exclamation Point Dial” nickname.
Rail Dial – Sea-Dweller Ref. 1665
Named so because the two lines of text “Superlative Chronometer” and “Officially Certified” line up perfectly, like train tracks. Certain Sea-Dwellers with this alignment are known as “Rail Dials.”
Patrizzi Dial – Daytona 16520
It’s named after Osvaldo Patrizzi, a watch auctioneer, who first noted that some Daytona 16520 models with black dials developed brownish subdial rings due to oxidation. This discoloration became prized, and such watches are now called “Patrizzi Dials.”
Wide Boy – Vintage Datejust/Day-Date
It refers to unusually wide stick hour markers and hands. Certain 1970s Datejust and Day-Date models earned the “Wide Boy” nickname for this distinctive dial design.
Buckley Dial – Painted Roman Numerals
It’s named after collector John Buckley, who championed these overlooked dials. Rolex Datejusts and Day-Dates with painted Roman numerals (often white on black, or black on white) are now called “Buckley Dials.”
Big Eyes – Daytona with Oversized Subdials
Rolexes with this nickname have subdials that appear larger than normal. Certain vintage Daytonas, like the ref. 6263 and 6265, are known as “Big Eyes.”
Oyster Sotto – Daytona ref. 6263
“Sotto” means “under” in Italian. On rare ref. 6263s, the word “Oyster” is printed under “Cosmograph.” Collectors call these “Oyster Sotto Daytonas.”
Bubbleback – Early Rolex Automatics
It refers to the rounded, protruding caseback needed to house Rolex’s early automatic movement in the 1930s–1950s. These watches are simply called “Bubblebacks.”
Bombay – Curved Lugs
Bombay lugs are sculpted, curved, and bulbous compared to regular Rolex lugs. Vintage references from the 1950s with this lug style are nicknamed “Bombay.”
El Cornino – Pointed Crown Guards
“El Cornino” is Italian for “little horns.” Vintage Submariners and GMT-Masters with pointed crown guards earned this name.
Fat Lady / Sophia Loren – GMT-Master II 16760
The ref. 16760 had a noticeably thicker case. Collectors likened it to voluptuous Italian actress Sophia Loren. Hence, it’s nicknamed both the “Fat Lady” and the “Sophia Loren.”
Triple Six – Sea-Dweller ref. 16660
The model number “16660” contains three sixes. Collectors shortened it to “Triple Six.”
Great White – Sea-Dweller ref. 1665
Named after the Great White shark, an apex predator of the sea, linking it to the Sea-Dweller’s extreme underwater heritage. Later Sea-Dweller 1665s had all-white text (instead of red like the Double Red), leading to the “Great White” nickname. The name has stuck even to later models over the years with the same design, showing the power of the nickname.
Double Red Sea-Dweller – ref. 1665
It refers to the two red lines of text on the dial. Collectors call these early Sea-Dwellers “Double Red” (or DRSD). They were produced before the Great White Sea-Dwellers and collectors used the DRSD moniker to help distinguish them.
Unicorn – Daytona ref. 6265 in White Gold
Unicorns are mythical and unique. A one-of-one white gold Daytona ref. 6265 exists, famously auctioned by Phillips. Unlike most Daytona watches of the period—which were made in stainless steel or yellow gold—this one is unique. It’s the only known manually wound Cosmograph Daytona in white gold to exist, which is why it earned the nickname “Unicorn.”
Zenith – Daytona with Zenith El Primero Movement
From 1988 to 2000, Rolex used Zenith’s El Primero automatic chronograph movement, heavily modified. Daytonas from this period (refs. 16520, 16523, 16528) are known as “Zenith Daytonas.”
Thunderbird – Turn-O-Graph Datejust
Named after the U.S. Air Force Thunderbirds aerobatic squadron, which used these watches. The Turn-O-Graph Datejusts (refs. 1625, 116264) are often called “Thunderbirds.”
Explorer II Polar – White-Dial Explorer II
“Polar” references snow and ice. White-dial Explorer II models (refs. 16570, 216570, 226570) are nicknamed “Polar Explorer.” They offer a welcome contrast to their black dialled counterparts, providing a versatile look to the already flexible Rolex Explorer.
James Cameron – Deepsea D-Blue
Named after filmmaker James Cameron, who dived to the Mariana Trench in 2012. The Deepsea Sea-Dweller D-Blue edition, with a gradient blue-to-black dial, commemorates this event and is known as the “James Cameron.”
Rolex Day-Date “President”
Nicknamed after U.S. Presidents (Lyndon B. Johnson famously wore one). The bracelet itself became known as the “President bracelet.” The Day-Date line is universally called the “President Rolex.”
Rolex Milgauss “Z-Blue”
“Z-Blue” refers to its unique electric blue sunburst dial paired with the green sapphire crystal. Rolex coined “Z-Blue” specifically for this metallic shade, which shifts vibrantly under light from teal to deep blue. The Milgauss ref. 116400GV-0002 with this dial/crystal combo is nicknamed “Z-Blue.” It’s the only Rolex watch to feature a green-tinted sapphire crystal.
Rolex Bart Simpson- ref. 5513
The “Rolex Bart Simpson” is a collector’s nickname for a very specific vintage Submariner reference 5513, produced during the early-to-mid 1960s. The moniker comes from the crown logo on the dial, where the Rolex coronet has short, stubby, flat-topped spikes.
These look quite different from the elongated, elegant spikes seen on later Rolex crowns, and their squat shape reminded collectors of Bart Simpson’s spiky cartoon hair.
Why Nicknames Matter
Rolex nicknames serve as shorthand for collectors. Instead of reciting long reference numbers or complicated details, a simple moniker like “Pepsi” (for the red-and-blue GMT-Master) or “Kermit” (for the green-bezel Submariner) instantly conveys which watch is being discussed. This speeds up recognition of rare or special variants and makes conversations more efficient, especially in the fast-moving world of watch trading.
They often become intertwined with desirability and pricing. Certain nicknamed models have achieved legendary status, examples include the “Paul Newman” Daytona, the “Bao Dai”, and the “Unicorn” Daytona. Because these names are tied to compelling stories or iconic figures, they amplify demand and drive market values higher than reference numbers alone ever could.
Additionally, they create a sense of belonging. They act as a cultural shorthand, helping enthusiasts, dealers, and collectors communicate in a way that feels familiar and insider-like. Saying “Batman” instead of “GMT-Master II 116710BLNR” is not just easier, it signals that you’re part of the community and understand its traditions. Over time, these nicknames become part of Rolex lore, enriching the brand’s mythology and deepening its appeal.
Controversies & Fun Debates
Rolex nicknames are not universally accepted in the collecting community. Some enthusiasts see them as playful and memorable, while others feel they trivialize the brand’s heritage and craftsmanship. For example, names like the “Hulk” and “Batman” are often criticized for sounding “cartoonish.” Collectors in this camp prefer to reference watches by their official model numbers or descriptions, believing that nicknames diminish the prestige of Rolex.
On the other hand, many collectors embrace these nicknames as part of the fun and mystique of Rolex culture. They make it easier to remember and discuss specific models in a crowded catalog, and they often reflect distinctive traits of a watch like color schemes, bezel styles, or celebrity associations. For this group, the nicknames are not disrespectful but rather a charming layer of storytelling that adds to Rolex’s legendary status.
The nickname debate highlights the passion and diversity within the Rolex community. It reveals how collectors approach the brand differently: some with an eye for precision and formality, others with a flair for creativity and narrative. Whether you love or dislike them, these nicknames spark conversation, keep the community engaged, and ultimately contribute to the mythology that makes Rolex more than just a watchmaker—it’s a cultural icon.
Final Word
Rolex nicknames reflect more than playful monikers, they capture the stories, heritage, and cultural icons tied to each timepiece. From “Pepsi” to “Batman,” these nicknames connect enthusiasts across generations. Whether casual collectors or seasoned experts, they offer a shared language that deepens appreciation for Rolex’s timeless legacy in watchmaking.
Key Takeaways
- Rolex nicknames like “Pepsi,” “Batman,” or “Hulk” make technical references more accessible while adding personality. They often draw from pop culture, sports, or color schemes, turning watch models into cultural icons with stories that extend beyond the catalog.
- A catchy nickname can boost a model’s desirability in the secondary market. Collectors often remember and trade watches more by their nickname than reference number, and some nicknames (like “Paul Newman Daytona”) have become central to record-breaking auction results.
- Nicknames reflect the brand’s evolving designs and collector engagement over decades. From vintage classics like the “Double Red Sea-Dweller” to modern favorites like the “Sprite,” each nickname encapsulates not just a watch, but a specific chapter in Rolex’s heritage.
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